Best Knitwear Style Ideas for Women in their 40s: Review Cotton Traders


Disclosure: AD, this is a sponsored post, however all opinions are 100% my own.


The weather and the clocks have officially changed! You can definitely tell with the dramatic temperature drop. For me this means it's time for the fashion trends to adapt as well and bring out my winter wardrobe! I need cosy looks for the cold season and low maintenance casual outfits. 

Once you've found a good pair of jeans, cords or even the versitile midi skirts the perfect match is great knitwear. Originally Cotton Traders was seen as a great brand for fashionable, stylish older women, however, they now transcend all age groups with casual wear which stands the test of time. The items are exceptionally high quality and reliably so. I have yet to have an issue with any wardrobe essential. 

They have just launched a beautiful knitwear collection to see in the colder Autumn months, full of luxurious creams and bold colour like Wild Berry and Dusky Blue. Alex Jones has curated her own edit so you can follow her fashion tips with cute cardigans and great everyday looks. 

Here are my favourite pieces from their new collection; these are the building blocks to stylish outfits but work for real women and real life. 

Woman sit down against a wall wearing a long camnel coloured cardigan - Best Knitwear Style Ideas for Women in their 40s: Review Cotton Traders

Credit: Cotton Traders.

Longline Cable Cardigan

Unsurprisingly this Longline Cable Cardigan is one of the items chosen by Alex Jones for her edit. I have it in Light Camel and it's so beautiful. I love the knit pattern but the main thing is it can be worn with so many items in your closet. 

It's the perfect coverup if the weather is an inbetween temperature, at the moment I'm wearing it over a smart tshirt and skinny jeans, but I can see this will work well with delicate tops and warm skirts for evening. Or layered with other sweaters underneath when winter arrives. 

The important thing is the texture is incredibly soft and it looks both of great quality and very elegant. I may be tempted by the other colours which are: Pink Blush, Pale Sage and Cream which all create a very feminine look with their pastel shades. 

Woman wearing a berry coloured half zip jumper - Best Knitwear Style Ideas for Women in their 40s: Review Cotton Traders

Credit: Cotton Traders.

Cotton Rib Front Half Zip Jumper

This is a lovely option for everything from those chilly, Sunday dog walks before a pub lunch. Or a great way to wear it is paired with a pretty white shirt with frilly collars. It not only keeps you exceptionally warm but the knit is very tactile and a joy to wear.

This is down to the pure combed cotton which adds some next level comfort. We love the rib style knit and relaxed sleeves. The half zip and rib to the neck adds precious detail to elevate this jumper to a wardrobe favourite. 

Available in different colours to suit your mood, there is Thyme, Midnight, Rich Camel and my choice Wild Berry. Bright colours but with a classic look. 

Woman wearing a cream cardigan, coat and purple trousers - Best Knitwear Style Ideas for Women in their 40s: Review Cotton Traders

Credit: Cotton Traders.

Cosy Button Cardigan

I can see this one being a go to item for Christmas day. We all need a soft and stylish cardigan which holds its shape and doesn’t change with wear. 

This cosy item has a flattering fitted top, a button-through front and long sleeves to give that good quality look. The ribbed texture enchances your body shape and finishes just below your waist. 

Paired with wide leg cords or velvet trousers this has a little wow factor even though it is a low-maintenance style. Being able to throw this on and go is brilliant. 

Other colour ways are Cream, Mint Haze or Dusky Heather which is my next purchase! 

Woman sat down wearing a big navy jumper with a white snowflake - Best Knitwear Style Ideas for Women in their 40s: Review Cotton Traders

Credit: Cotton Traders.

Snowflake Jumper

If you love a Christmas jumper but can never find one which suits you, this snowflake design is the best thing. A great choice for winter and perfect for arrival of Santa. A little bit of fun without committing to novelty sweater trends! 

This has a classic crew neckline and a slight drop shoulder. The snowflake design is a classic motif and the relaxed fit suits real people and each different body type comfortably. 

Both colours are very elegant choices for this time of year, available in both navy and burgundy. 

Woman sat down on a chair wearing a nordic style Christmas jumper - Best Knitwear Style Ideas for Women in their 40s: Review Cotton Traders

Credit: Cotton Traders.

Fair Isle Turtleneck Jumper

Looking for a little ski chalet chic? If so, we have found the perfect jumper for you. This Nordic-inspired, Fair Isle sweater is apparently a bestseller and we can see why. 

Combining the timeless ski jumper pattern with a supersoft turtleneck and ribbed hem and cuffs. This is the best style to finish on. Giving some cosy warmth along with fashion inspiration even on the coldest days.

There is no best time to wear this as it will suit your dress down days in the office or when out and about seeing the winter lights. Even at home with a hot chocolate in hand you will be super cosy and look wonderful. 

The colour palette in this season's collection have all been given so much attention. This beautiful item is available in Dusky Blue, Bright Plum and Cream. 

We hope this guide to Knitwear Style Ideas for Women in their 40s; helps you find items which make you feel good this Autumn and Winter. To save you as much time as possible there are options for days out, a date night or country walks and pub lunches. These should take you through to the end of the year stylishly.

We all want to find a great overall look but with proper comfort. This season is the perfect time to ace your knitwear choices and then enjoy the treats and company.