Thinking of doing business in Italy? Considering a trip to the area? It’s always useful to know more about its many stunning regions and what they have to offer.
Italy is a beautiful, varied country full of friendly and warm people, incredible cuisine, phenomenal coffee and a rich history and culture.
Within the country are many different regions that each have something different to offer. They all have their own history, and some even have their own dialects. Let’s take a closer look.
Abruzzo is East of Rome and has a coastline on the Adriatic Sea, whilst also containing mountainous regions with the Apennines. It’s a favourite region with nature lovers because it has so many incredible nature reserves.
Aosta valley borders on France and Switzerland and is most known for the incredible Western Alps within the area. Ski lovers really appreciate the fantastic ski resorts in the region.
Apulia is an incredibly stunning part of Italy with stone towns painted in white, and gorgeous old Italian farms throughout the countryside. Holidaymakers enjoy visiting Apulia for its beautiful Mediterranean beaches.
In contrast to the more coastal regions of Italy, Basilicata is incredibly rich with trees and mountains. It has some really interesting historical areas too, including Sassi in Matera, which contains old caves dating back thousands of years.
Calabria (Regional Language Neapolitan-Calabrese)
Calabria is a stunning Italian region with a hot climate, beautiful beaches and gorgeous, quaint villages. It has its own regional language, which is important to consider if you are marketing to the area. Any voice over services or subtitles would need to take the regional language of Neapolitan-Calabrese into account.
Campiana (Regional Language - Neapolitan-Calabrese)
History fans love Campiana as a holiday destination because it has so many stunning historical ruins to explore. The landscape in Campiana is also incredibly famous because of Mt.Vesuvius remains and the stunning blue natural waters of Golfo Di Napoli.
Emilia-Romagna is one of the most wealthy areas of Italy. It sits between the Po River and the Reggiano Apennine mountains and has been most recently a growing holiday destination for foodies who love the various gastronomic treats on offer in the area.
This region sits between Austria, Slovenia and the Adriatic Sea. It has anything a holidaymaker could want when it comes to landscapes including; mountains, valleys and vineyards, and of course, the coastline on the Adriatic Sea.
This central area of Italy holds Rome within its parameters, making it an iconic part of Italy, and a favourite with tourists.
Liguria (Regional Language- Ligurian)
The home of the Italian Riviera, Liguria has stunning beaches, vibrant fishing villages and some delicious gastronomic delights.
Lombardy (Regional Language - Lombard)
Lombardy is quite the fashionable region of Italy because of its chic city, Milan. It holds a huge range of fashion boutiques, shops, restaurants and stunning architecture too.
Le Marche is a beautiful mixture of countryside, mountains, and the Adriatic Sea. It’s a hilly region, with many a medieval town to explore.
A mountainous region, Molise sits on the Adriatic Sea and has lots of pretty churches and castles, as well as natural parks and landscapes.
Piedmont (Regional Language - Piedmontese)
As Piedmont sits at the bottom of The Alps, it is no surprise it is a major skiing destination for tourists. It also has a fantastic museum, cathedral and some beautiful wines too.
Sardinia (Regional Language - Sardinian)
Sardinia is an Italian island in the Mediterranean Sea with stunning beaches all around its coast. In the middle, it has mountains and many interesting Bronze Age buildings that are still being studied today.
Sicily - (Regional Language - Sicilian)
Sicily is the biggest island in the Mediterranean and has an incredibly rich history. When you visit you can enjoy the stunning beaches, as well as the famous churches, historic ruins and other fascinating architecture.
This beautiful Italian region borders Switzerland and Austria and has lots of pretty castles to explore if you enjoy history. The Dolomites also sit within the region, offering plenty of incredible landscapes to see during your trip.
Tuscany is a famous region of Italy with beautiful markets, vineyards, architecture, art and varied landscape. Many visitors also love to explore the various museums in the area, such as the Uffiizi which is housed in the first and second floors of a building created in 1560 and 1580.
Umbria is an incredibly well-forested part of Italy with gorgeous hilly walks and accommodation. It is also well known for its truffles and wines sourced and grown in the region.
Veneto contains Italy's famous floating Capital, Venice. The region also contains mountains, coastline, and lots of gorgeous historical architecture and colourful carnivals.
If you’re planning on expanding your international business into Italy, it is important to understand the difference between the various regions of Italy.
Italy hasn’t been a unified country for that long, so the local customs, dialects and behaviours prevail.
Understanding this as you try and work in the area should be a priority if you plan to market to a specific Italian region. It will also gain you some local friends and helpers if you show willingness to adapt.
If in doubt, consider speaking to a professional voice over company and translation expert for tailor-made advice.